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Radiohead: Viral Marketing at it's best

tmoody's picture
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Paste Magazine

As some of you know, Radiohead latest album was released online, but the catch was that you could pay any price you thought it was worth.  They apparently sold over 1 million albums in less than a week with estimated $10 million to boot.  All that money goes to the band, and I mean all of it.  They cut out the middle man which was the record label.   Now artists like Saul Williams and Trent Reznor of Nine Inch Nails are following suit.

This concept doesn't stop at music.  Now print media is getting in the game.  Paste Magazine is now offering subscriptions for any price (min $1.00).  You get this music culture magazine plus a cd every month for what you think it is worth.  This promotion will only last two weeks.

Imagine if Kanye West did this, he would of probably tripled his sales and he would kept most of the money. Now if the fuel companies, my landlord, and my favorite record store follow suit,  I will be a happy camper.