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New video from SONA

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This morning I saw that Milwaukee Rapper SONA, had posted a new video for his single " It's All About Money". I watched the video and was honestly surprised...


After watching the video, I was questioning my original intake of this track. I brought this song to air a few weeks back, and when I first heard this track I was inspired by the blunt honesty of the impact on money in Hip Hop and American culture. I heard lyrics of how individuals are inspired to do the things they do, just to get some money. It seemed to me a song that was " keeping it real".

I was excited to see the video, and then was disapointed by how stereo-typical it was. I guess the idea of waking in a hotel bed full of women would be most hetero-sexual man's delight; and who doesn't want a black duffle bag full of cash! But I found the video made me rethink what this song is actually about. Is SONA trying to champion the dollar and it's worth? As a strong beliver in the the idea that money is the root of all evil, I was shocked by how predictable this video was. It's a BET music video dream, complete with scantly clad "hoes", bottles in the VIP and they even "make it rain". ( For those who don't know this ridiculous rap phrase; "make it rain" means to throw dollars everywhere in a bar or strip club )

I'm not posting this to diss SONA, I love that dude. He's a positive person who does a lot for Milwaukee hip hop, and his story of life and music is unlike any I've ever heard. I just hope I don't cause any feathers to be ruffled, I only post this out of my love for Milwaukee , for Hip Hop and for our culture. We just don't need any more of this in rap, it's just my opinion.

A message to SONA:

Dude, please give me the a capella to this track! I'd love to do a remix of the track and video in my mind's eye. If you don't like it, I'll respect that, but at least I tried!

With love,

Jordan ( your favorite hippie rap fan )


You know i have been dying to talk explain the concept of this video… but Jordan the ideas are more deeper than your interpretation. I am a strong Believer too of “Money is the Root of all Evil” which is the reason i made the song. Also i wrote the ideas for the Video. Here’s the deal, the video is portraying how Money causes this guy “People In Real Life” to Back Stab each (End of the Video). Money gives the idea of having everything (Women if he wishes) Vip treatement which a regular person does… and it was to this that the song was written… How we treat people with money differently from those who don’t have it… Simple… It’s not a glorification of makin it rain or a grand ‘valore’. U should know my music by now to know this. The story line shows straight betrayal because of Money

SONA-The Voice AKA The Oracle