All-Milwaukee music began broadcasting and streaming around the clock at 6 a.m. Tuesday with the official launch of “414Music.fm,” 88Nine Radio Milwaukee’s new HD2 broadcast radio channel and mobile and online stream.
The new channel is the first to broadcast only Milwaukee music, bolstering the commitment of Radio Milwaukee (WYMS 88.9-FM) since its founding 10 years ago to play and support Milwaukee bands, Program Director Jordan Lee said. The station plays at least one Milwaukee artist every hour and supports Milwaukee bands via its weekly on-air “414 Live” interview and performance show and its annual Milwaukee Music Awards.
“Radio Milwaukee is uniquely positioned to program an all-Milwaukee-music channel because of our focus on Milwaukee artists since we went on air 10 years ago”
“We’re proud to play all Milwaukee music because it rivals music from any city in the country,” he said. “Our playlist ranges from earlier groundbreaking Milwaukee bands to some of the today’s top artists. The list of Milwaukee music we’re playing includes the Violent Femmes, Citizen King, Coo Coo Cal, Field Report, Ish Darr, Trapper Schoepp, Naima Adedapo, Vinyl Theater, Willy Porter, GGOOLLDD, WebsterX, Paul Cebar and the late Al Jarreau.”
414Music.fm is being simulcast on 88Nine’s HD2 frequency, available on HD2 car and home radios, online at www.414Music.fm and on the station’s app.
Milwaukee musicians are encouraged to visit the station’s new website (www.414Music.fm) to upload their music, recently recorded or from the past, for consideration. So far, about 100 Milwaukee bands and musicians have submitted music.
“This is a perfect time for us to launch this service because Milwaukee’s music scene is thriving and deserves the support,” Lee said. “It’s been a real pleasure to program the station and be reminded about how much amazing Milwaukee music is out there.”
The creation of 414Music.fm is part of Radio Milwaukee’s celebration of 10 years on-air, online and in the community. The non-profit station launched on Feb. 26, 2007. It has become known for its unique mix of new and Milwaukee music, its Community Stories features and for fostering community engagement and positive change.