The new American Family Insurance Amphitheater will include an entirely new seating bowl configuration and raised stage to allow for better sight lines, enhanced accessibility, expanded concourses, new video screens, reimagined food and beverage operations, new VIP hospitality areas, additional restrooms and more.
Summerfest and American Family Insurance officials unveiled renderings and details today for the new amphitheater coming to Summerfest. The new outdoor facility is designed to enhance the overall fan experience as well as provide expanded production capabilities to accommodate the largest artists and tours. The $50 million project is poised to transform the venue for the next generation of music fans.
Renderings of the new Summerfest American Family Insurance Amphitheater coming 2020
The project will be completed over a two year period. The first phase of construction will focus on infrastructure updates and production related improvements including raising a portion of the existing roof to 65 feet to increase stage production, new dressing rooms, production office space, band catering and dining areas, electrical upgrades and backstage production facilities. The first phase of work has begun and will be ready for Summerfest 2019.
Summerfest also announced its first headliner who will take the new stage in 2019—Jason Aldean.
Following Summerfest 2019, construction will resume on the second phase which includes new food and beverage options, restrooms, increased accessibility and a new seating bowl as currently configured with the same capacity of 23,000. Grand opening is scheduled for Summerfest 2020.
Get a virtual look in the video below.