The entire project, called “One MKE Plaza,” also includes plans for a rooftop restaurant and first-floor incubator and office space as well as a 24,600-square-foot conference center. The first floor incubator is designed to encourage entrepreneurship and innovation. Haywood said he wants people from all corners of Milwaukee to see this as a hub for entrepreneurship, as well as new products, ideas and services.
One of the reasons that this hotel would be so instrumental for Milwaukee is that Haywood plans to have the hotel up and running in time for the DNC in July 2020. Haywood explained that this is a realistic goal for their team because they had initially planned to get it up and running by the fall of 2020.
“The challenge for us is just moving it up a couple months,” Haywood said, “I think everyone embraced the idea.”
He also added that the plan is to be successful long after the DNC is over.
“We’re not worried about the hotel’s longterm viability at all, but we also understand the advantage it gives to show people that may not perceive our neighborhood in the best light, people that may not venture off into certain neighborhoods in Milwaukee—this is a prime opportunity to put this neighborhood and community on center stage.”