As Radio Milwaukee’s social media manager, it’s essential to the job that I keep tabs on the posts that really click (pun intended) with our audience.
There’s definitely stuff people really like — short videos of Studio Milwaukee Sessions, Marcus’s request show posts on Facebook or renderings of literally any proposed construction project in the city. But our most popular social media content in 2022 was wide-ranging and can’t be siloed into particular categories.
These were the Radio Milwaukee posts that got the most likes, comments and shares:
A Jack White spotting in Bay View
With several reports of a blue-haired rock icon wandering around Milwaukee prior to his August show, Radio Milwaukee member John snapped a selfie with Jack White outside Burnhearts and sent it to us to share. It became our most-liked Instagram post in recent memory!
Milwaukee really loves SistaStrings
Milwaukee natives Chauntee and Monique Ross may win the award for busiest — and most prolific — 2022. Their year included appearances on Jimmy Kimmel Live with Allison Russell, a hometown show at Fiserv Forum supporting Brandi Carlile, a new album with Peter Mulvey and a year-end stop on SNL. We documented most of their plans, and our followers showed love every time.
Surprise soccer and music announcement
Before the World Cup reminded many Americans how fun soccer can be, Milwaukeeans were surprised in May with news of a plan for a stadium, concert venue and more in the proposed Iron District. It was later announced that Milwaukee’s future pro team will play in the USL Championship.
People had lots to say about the new MPM
Yes, more renderings! Our most popular post of the year came in July, when the Milwaukee Public Museum unveiled the first illustrations for its new location near the downtown Deer District. Let’s just say commenters were, uh, opinionated.
Sober living struck a chord
Among the first episodes of Uniquely Milwaukee, our flagship podcast, was one about living without alcohol in America’s drunkest state. A corresponding series of profiles with the episode’s interview subjects led to an outpouring of support and friendly conversation on Radio Milwaukee’s channels.
We extended our brand!
Oct. 1 was a momentous day for Radio Milwaukee, as we celebrated 15 years on-air with a big birthday celebration at our Walker’s Point studios. We also debuted a new look for Radio Milwaukee, creating a separate identity from our music stations 88Nine and HYFIN, the latter of which launched on Juneteenth.
