If you've been to a street festival or outdoor summer concert in Milwaukee, you've probably heard Doug Gutenkunst's signature "yee-haw." Usually that high-pitched howl comes right after a few bangs on an old timey instrument -- the triangle -- hanging from the rafters of his tent.
If you're not sure who or what I'm talking about, check out the video below from his website.
So, how did Doug end up here? Why did he leave the insurance business to pursue the kettle corn career path?
Click the podcast player above to hear our conversation with him.