ABC=Always Be Creating, and that is EXACTLY what Sam Hogerton and Matt Sabljak are doing to enact world domination through Dactyl Transmedia, which launched in February of 2011 and synergized with Caffeine Communication in June. Imagine two twenty-something dactyl-visionaries, caffeinated, creating, and communicating…not only with "grown-up" organizations, but also with Milwaukee Public Schools and Waukesha County schools.
What in the world is transmedia, you ask? You actually use it everyday, perhaps without realizing it. Click on the link below to hear the story yourself and amaze and impress your friends with this new lexicon.
Currently, Sam and Matt are working with students at Waukesha West High School through a grant from The Waukesha County Drug Free Communities Coalition. These mini-dactyls are producing student-generated ad campaigns that promote positive, healthy decision-making related to curbing teen drug use. This campaign will unfold via various media platforms, ranging from social media, to signs around the city, even to guerilla tactics. I would expect nothing less.