Former Milwaukee Ballet space to become a ‘Beacon’ for creatives and entrepreneurs

Former Milwaukee Ballet space to become a ‘Beacon’ for creatives and entrepreneurs

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NEWaukee announced today that it plans to transform the former Milwaukee Ballet space that once housed the Historic Schlitz Tivoli Palm Garden building into a hub for creatives and entrepreneurs called The Beacon.

Located at 504 W. National Ave. in Walker’s Point, The Beacon will be the first project for NEWaukee’s new real estate venture, Place Based Development. In partnership with local developers JoAnne Sabir and Melissa Goins from Freedom Endeavors, NEWaukee plans to transform the two-story, 16,000-square-foot building into a mixed-use development.

Historic Schlitz Tivoli Building – 504 W. National Ave.

The Beacon will consist of open offices, meeting spaces, a flexible event space, retail space and a cafe/bar which will be independently owned and operated.

According to NEWaukee co-founder Angela Damiani, “The Beacon will provide a physical space for an inclusive and vibrant gathering of local artisans, makers, tech startups, small businesses, and the customers they serve.” NEWaukee and its sister companies Newance and Rev Collective will serve as anchor tenants in the building.

“NEWaukee’s mission is to change the way people connect, creating a beacon of belonging in the communities we work with,” explains Damiani. “This project will be the physical embodiment of that mission.”

NEWaukee and its partners have currently raised $615,000 of its $3.4 million budget. You can learn more about the project at the Fund Milwaukee public announcement on Monday, Jan. 27 at 5 p.m. at the University Club of Milwaukee.

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