Jelly Belly is getting into the sparkling water business

Jelly Belly is getting into the sparkling water business

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Remember when La Croix was the only game in town when it came to sparkling water? Now everyone and their mother are making sparkling water. The latest contender: The iconic candy company Jelly Belly will be turning some of their famous flavors into refreshing bubbly water.

Jelly Belly sparkling water (pina colada, orange sherbet and french vanilla)

In agreement with Joffer Beverage Company, Jelly Belly will be selling a variety of sparkling water. According to the press release, there will be eight flavors at launch including French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry and Watermelon. Jelly Belly Candy Company is a seventh-generation family business, and the inspiration for Jelly Belly Sparkling Water came at a Mother’s Day party where members of the family had gathered to celebrate.

The sparkling water will launch next week at Hy-Vee stores across the midwest and will be available online at jellybelly.com. You can learn more at www.jellybellysparklingwater.com.

88Nine Radio Milwaukee