Milwaukee’s weekend forecast calls for temperatures just below freezing and partly cloudy skies. But in downtown we’re expecting a full-blown Snowpocalypse! This frighteningly named event is actually a new outdoor winter festival presented by Newaukee and The Underground Collaborative. The event began last night and takes over a section of Westown through Sunday.
Snowpocalypse is the city’s second outdoor winter festival in recent years to feature contemporary local music. Next Saturday, February 4, Burnhearts bar will host their 5th annual Mittenfest. The Bay View destination is known for their popular PBR Fest, which will celebrate a decade of mid-summer fun later this year.
Mittenfest and Snowpocalypse offer Milwaukeeans two opportunities to layer up, lace up their boots, bust out their best scarves, and dance away the winter blues. [Read below for more.]
Burnhearts’ Mittenfest began in 2012 as a small-scale benefit for the Hunger Task Force. In five years it has blossomed into a full-fledged street festival, complete with live music, arts and crafts vendors, food trucks, rare and limited beers, barrel old fashioneds, and a couple thousand people willing to brave the cold. Chris Schulist, who returns to DJ at Mittenfest, sparked an epic dance party after Canopies headlining set back in 2015.The music lineup for Mittenfest 2017 includes local guitar-pop band Paper Holland, indie folk luminary Christopher Porterfield (of Field Report), enigmatic rapper Lorde Fredd33 (of New Age Narcissism), and Chicago’s emo-tinged post-hardcore outfit Storm Clouds.
Snowpocalypse also features a photo booth, ice bar, food trucks, fire pits (with s’more roasting), and discounted parking at the Shops of Grand Avenue.