It's the announcement the most savvy, seasoned Summerfest attendees await -- the daily promotions that'll get you in free every day during the festival. Summerfest announced its lineup of promotions for the 2022 festival Monday; check out the roundup and press release below.
MILWAUKEE (May 12, 2022) – Summerfest presented by American Family Insurance is excited to announce daily admission promotions for 2022. This year, there are more ways than ever to give back to the community and get in free to Summerfest during the nine-day run – June 23-25, June 30-July 2, and July 7-9.
Over the last three years, an average of 14.5% of total festival attendees have entered Summerfest via an admission promotion. Maintaining a festival tradition, MWF is reaching out to the public to assist the various nonprofit community partners by participating in the admission promotions through the donation of needed items such as personal hygiene products, food, books and more.
Milwaukee World Festival, Inc. (MWF), producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.
“This year we are encouraging the greater Milwaukee community to help us help our nonprofit partners and participate in the various admission promotions scheduled for 2022,” said Don Smiley, President and CEO of Milwaukee World Festival, inc. “Whether it is bringing peanut butter on opening day, donating books for kids, or showing your college pride, there’s a way to get involved and support the community each day of Summerfest.”
Summerfest 2022 Daily Admissions Promotions:
Thursday, June 23 • 12:00 p.m. – 3:00 p.m.
JOHNSON CONTROLS STOMP OUT HUNGER DAY WITH FOX 6 MILWAUKEE
Two ways to participate. All patrons who arrive between 12:00 p.m. - 3:00 p.m. and donate a minimum of two (2) jars of peanut butter will receive one (1) FREE admission ticket, valid for the day and time of the promotion only. Food donations will be accepted at all three (3) gates. Alternatively, each individual who visits www.hungertaskforce.org/Summerfest between the dates of May 15 and June 10 and donates $10 to Hunger Task Force, will receive an offer code for one (1) FREE admission ticket, valid for Thursday, June 23 from 12:00 p.m. – 3:00 p.m. Offer codes can only be redeemed online at the Summerfest Store. Limit one (1) ticket per person. All donations benefit Hunger Task Force.
Friday, June 24 • 12:00 p.m. – 3:00 p.m.
LOU MALNATI’S CHILDREN’S FEST DAY WITH TMJ4 AND 99.1 THE MIX
All patrons arriving between 12:00 p.m. – 3:00 p.m. will be admitted for free! Spend a fun-filled day with the family enjoying Children’s Fest activities, including the Lou Malnati’s Map of Fun and the Family Fun Package drawing. Select food vendors will offer discounts on food and beverage items.
Saturday, June 25 • 12:00 p.m. – 3:00 p.m.
BRIGGS & STRATTON MARY LOU’S CLOSET SUPPLY DRIVE
Help support Mary Lou’s Closet, a program providing needed hygiene supplies for youth in area public schools. The first 1,500 patrons who arrive between 12:00 p.m. - 3:00 p.m. at the Mid Gate and donate NEW deodorant, feminine hygiene products, and/or socks, with a total minimum value of $10, will receive one (1) free admission ticket, valid for the day and time of the promotion only. All donations benefit United Way of Greater Milwaukee & Waukesha County’s community schools.
Thursday, June 30 • 12:00 p.m. - 6:00 p.m.
THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE
$5.00 admission and 50% off beverages. Enjoy a collection of music through the decades from artists including The FIXX, Tommy DeCarlo – Singer of Boston, Son Volt, and more. From 12:00 p.m. - 6:00 p.m., all beverages will be 50% off (excluding frozen drinks, specialty coffee drinks, and smoothies). In addition, Pick ‘n Save shoppers can earn four (4) FREE Summerfest tickets for every qualifying $50 spent at Pick ‘n Save and Metro Market locations, now - May 17, 2022. The offer is printed at the bottom of the receipt. To redeem the offer, bring the complete original receipt to the Summerfest ticket windows at the entry gates on June 30 from 12:00 p.m.- 6:00 p.m. Tickets are only valid for the day and time of the promotion. Limit three (3) offers / 12 tickets per transaction.
Friday, July 1 • 12:00 p.m. – 6:00 p.m.
GENERAC MILITARY APPRECIATION DAY AT SUMMERFEST
All active-duty military personnel and veterans who present a valid Military ID, copy or photo of a DD-214 form, or driver’s license with Veteran classification at the designated turnstile at any gate, along with up to four (4) family members, will be admitted for free. The Military Appreciation Ceremony, produced in partnership with the War Memorial Center, is at 3:00 p.m. at the Generac Power Stage. It will feature a presentation of colors, vocal performances, and speaker Keni Thomas, Staff Sergeant in the Army and recipient of the bronze star for valor, and award-winning country music artist and songwriter. Thomas was recognized for being part of an elite special operations package, “Task Force Ranger,” that was later recounted in the book and movie “Black Hawk Down.”
Friday, July 1 • 12:00 p.m. – 3:00 p.m.
KINSHIP COMMUNITY FOOD DAY PRESENTED BY PALERMO’S PIZZA
The first 2,000 patrons who donate three (3) non-perishable food items at the Mid Gate receive one (1) free admission ticket valid for the day and time of the promotion only. Cooking oil and fruit snack packs (low-sugar applesauce and mandarin oranges) preferred. All donations benefit Kinship Community Food Center.
Saturday, July 2 • 12:00 p.m. – 3:00 p.m.
NORTHWESTERN MUTUAL MAKE A CHILD SMILE DAY
The first 2,500 patrons who donate new or gently used children’s books with a $10 minimum value will receive one (1) free admission ticket, valid for the day and time of the promotion only. Picture books and early readers for children ages birth through 10 are preferred. All books collected at the Mid Gate Promotions Booth will be donated to Next Door.
Thursday, July 7 • 12:00 p.m. – 3:00 p.m.
SILGAN COMMUNITY FOOD DRIVE
The first 2,000 patrons who arrive between 12:00 - 3:00 p.m. and donate three (3) non-perishable food items will receive one (1) free admission ticket, valid for the day and time of the promotion only. Canned fruits and vegetables are especially appreciated! Donations will be accepted at the Mid Gate Promotions Booth. All donations benefit Hunger Task Force.
Thursday, July 7 • 12:00 p.m. – 4:00 p.m.
DIRECT SUPPLY SENIORFEST DAY
All patrons ages 60+ will be admitted for free when they present their ID at the designated turnstile at any gate. Admitted seniors will also receive a voucher for $2 off a food or non-alcoholic beverage purchase over $10. Spend the day enjoying music spanning a range of genres including the Buddy Rich Big Band, Shaun Johnson Big Band Experience, Foghat, the Direct Supply Golden Idols, and more. In addition, all wheelchairs will be provided free of charge to seniors between 12:00 p.m. - 4:00 p.m. while supplies last. Wheelchairs are subject to availability.
Friday, July 8 • 12:00 p.m. – 3:00 p.m.
SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE, CW18 AND MY24 MILWAUKEE
All patrons who arrive between 12:00 p.m. - 3:00 p.m. wearing a shirt or hat representing a participating college or university, or present their High School ID, will receive one (1) free admission ticket. Tickets are only valid for the day and time of the promotion. Stop by the Mid Gate Promotions Booth to receive your ticket, then head over to your school’s booth to say hello and show your support! Only shirts or hats from the following colleges or universities will be accepted:
- Cardinal Stritch University
- Carthage College
- Marquette University
- Milwaukee Area Technical College
- University of Wisconsin-Milwaukee
- University of Wisconsin-Platteville
- University of Wisconsin-Whitewater
All High School students who complete their FAFSA by July 8 will receive one (1) free General Admission Summerfest Ticket, brought to you by Milwaukee Education Partnership.
Saturday, July 9 • 12:00 p.m. – 3:00 p.m.
SUMMERFEST FAN APPRECIATION DAY
All patrons arriving between 12:00 p.m. - 3:00 p.m. will be admitted free, compliments of Summerfest. Plus, the first 30,000 patrons arriving through the gates will receive one (1) free ticket valid for Summerfest 2023.
DOWNLOAD THE SUMMERFEST APP FUELED BY PEPSI
Don’t miss a beat - there’s no better guide to the lineup, stage schedules, and the entire Summerfest experience! Claim your FREE ticket - 10,000 FREE digital weekday admission tickets are being offered when you download the Summerfest App. Tickets are valid Thursdays and Fridays. Limit one (1) per device, while supplies last.
SUMMERFEAST AT PICK ‘N SAVE
Earn two (2) FREE Summerfest General Admission Tickets with the purchase of $25 in participating items in a single transaction with your Fresh Perks Card at any Pick ‘n Save or Metro Market store from May 25th to June 14th. Participating brands include Pepsi, Dietz & Watson, Red Bull, Palermo’s, Klement’s, Sargento, and Koops’. Visit PicknSave.com/Summerfest, or Metromarket.net/Summerfest for details and qualifying products. The offer is printed at the bottom of the receipt. To redeem the offer, bring the complete original receipt to the Summerfest ticket windows at the entry gates on any date of Summerfest. Limit two (2) offers four/ (4) tickets per transaction. Max redemption of six (6) offers/ 12 tickets per day.
VERSITI DONATE LIFE DRIVE
All patrons who donate blood at a Versiti Blood Center mobile drive in the month of May will receive access to one (1) FREE general admission ticket, while supplies last.
All exchanges, unless otherwise stated, will take place at the Mid Gate Promotions Booth. For more information about the Summerfest 2022 admission promotions, visit www.Summerfest.com/AdmissionPromotions.