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With Joey Chestnut as a competitor, the Wisconsin State Fair cheese curd-eating contest is about to get serious

This year, the Wisconsin State Fair is bringing a new spectacle to the grounds: the first Cheese Curd-Eating Championship.

The world’s top competitive eaters will gather in Wisconsin to set the world record in cheese curd-eating discipline. One of the competitors is Joey Chestnut of "Man vs. Food" fame.
At noon on Saturday Aug. 11, in the Associated Bank Amphitheater of the Wisconsin State Fair grounds, the cheese curd eaters will begin their impressive cheese intake. The event will last approximately six minutes ending in a total prize package of $4,000.

Among the competitors will be San José, California’s world champion Joey Chestnut, who has been a winner of Nathan's Famous International Hot Dog Eating Contest. He broke his own world record this Fourth of July, eating 74 hot dogs over the course of 10 minutes.

Darron Breeden from Virginia, Andrew Kogutkiewicz from Racine, Gideon Oji from Georgia and Matthew Raible from Illinois will also be some of the highly ranked competitors.

"Success will need to be earned at The Wisconsin State Fair Cheese Curd Eating Championship,” Major League Eating emcee Sam Barclay stated. “Hand speed will be key, capacity will be a challenge — and every eater’s ability to overcome their dairy tolerance will be put to the ultimate test."

This is the first time a world record will be set in cheese curd eating.