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New "Brew Crew" alternate uniforms pay tribute to the 414, tailgating

The Milwaukee Brewers unveiled their Nike "City Connect" uniforms Friday, showing off a flashy combo that pays homage to the city's industrial history and its affinity for tailgating at the stadium.

The powder blue jerseys with yellow and navy trim connect past and present versions of Brewers uniforms. Across the chest reads "Brew Crew," the beloved nickname of the club that has called Milwaukee home since 1970. On the had is MKE in yellow, with a subliminal "414" woven into the design. A "grill patch" on the right sleeve cleverly ties a baseball into the design.

"Wisconsinites wait all year to fire up the grill," the launch site explains. "This brand-new shoulder patch is a nod to the city's rich tradition of grilling out and summer living."'

Milwaukee is the 14th team to debut a City Connect uniform, an initiative started by Major League Baseball in 2021. Each team works with Nike and local designers to create a customized look.

Radio Milwaukee on-air host Marcus Doucette helped announce the design in a video recorded from the 88Nine studios.

"Milwaukee, we're doing our thing, man," Doucette says in the clip. "It's a big-city vibe, but everything's close-knit."

The Brewers will rep the 414 at most Friday home games for the remainder of the season, plus every remaining Community Night. Here are the dates:

Friday, June 24 vs. Toronto
Saturday, June 25 vs. Toronto
Sunday, June 26 vs. Toronto
Friday, July 8 vs. Pittsburgh
Friday, July 22 vs. Colorado
Friday, August 28 vs. Chicago Cubs
Friday, September 9 vs. Cincinnati
Friday, September 16 vs. New York Yankees
Saturday, September 17 vs. New York Yankees
Friday, September 30 vs. Miami

You can shop the entire collection of hats, jerseys, shirts, socks and more at the Brewers Team Store at American Family Field or at

88Nine Social Media Manager | Radio Milwaukee