Milwaukee's annual July 3 fireworks have been canceled, sponsors American Family Insurance announced this morning. The fireworks will not be rescheduled.
“We’re obviously disappointed for the many Wisconsin residents who have made the lakefront fireworks an Independence Day tradition,” American Family Insurance's Judd Schemmel said in a statement. “However, the continuing uncertainty of the pandemic and concern for the health and safety of participants made it the right decision. American Family looks forward to continuing our support of this iconic community event in 2021.”
In place of the fireworks, American Family Insurance will donate to the Milwaukee Parks Foundation, according to the statement.
