Listen: It's been awhile since I've had a chance to flex my writing muscles here on the Unified Milwaukee blog! I am elated to be back with the opportunity to exuberantly describe what we have coming for you in the next 8 weeks. Over the holidays, we featured 50 organizations serving human and basic needs in 50 days, a campaign that was both beautiful and challenging and complex and simple. If you haven't had a chance to check it out, it's all housed on this blog. During the winter months, we're not even thinking about slowing down. We're diving headlong into Make Milwaukee, a celebration of arts and culture in our wonderful city. Last year's Make Milwaukee campaign consisted of short features on working artists in Milwaukee -- while the content was interesting, we have challenged ourselves to go above and beyond this year. Better production, deeper connections with the community, more diverse, excited voices on the air. So bear with me for a moment, because I want to take you into the process we used for putting together this year's Make Milwaukee. When we plan one of our two or three month long initiatives, we bring in a group of advisors who are experts on the community we're engaging. We ask them questions that are simple, but ones they rarely get a chance to answer: -What does your community look like? -What in Milwaukee gets you really excited? -What do people need to know about? These questions lead to a conversation so full and thrilling that everybody leaves with a big smile on their face. In the ensuing weeks, we then overlay some structure over that excitement and energy, coming up with campaigns like "The Neighborhood Project" or "The First Summer of the Rest of Your Life" or "50 in 50." For this year's Make Milwaukee, we're going to serve that excitement and energy raw, attempting to capture that planning conversation in sound. As an example of that enthusiasm, here's a short little "audio logo" you'll be hearing throughout the campaign: