Do you remember the film "Super Size Me"? The creator, Morgan Spurlock, is back with another unique concept for a documentary called "Pom Wonderful Presents: The Greatest Movie Ever Sold". The film is all about product placement; but instead of just telling a story about product placement, Morgan finances and creates the film completely through product placements and he documents the entire process. Even the title of the film is a product placement for the beverage Pom. When I mean the entire film is sponsor he really means it.
"The movie documents both the absurdity and pervasiveness of product placement in our daily lives and I saw my role on this film as both a filmmaker and an anthropologist. I needed to be careful that I did not become part of the punch line or part of the campaign. I had set out to see how important advertising is in our daily lives, maintaining that perspective was the only way I could get the movie made. I also wanted to maintain a healthy respect for all of the sponsors and what their goals are and meanwhile I remain the third eye observing it all." - Morgan Spurlock
The documentary also features apperances from Ralph Nader and Big Boi. Big Boi has a track that is featured in the film, which is a mashed-up with a track from the duo Matt & Kim featured in the film. The track was remixed by producer Ruwanga Samath. You can stream via The Fader.
Big Boi x Matt and Kim, "CameraBuggin" by The FADER
Even the press kit for the film is highly entertaining (well at least for a nerd like me).