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Von Alexander flaunts his romantic side on 'Wildfire'

Every week, 88Nine brings you a fresh track from a Milwaukee artist. They send it to us. We post it here. You hear it before everyone else.

For today's premiere, we've got a suave track from Milwaukee rapper Von Alexander and his upcoming album "I Can't Die," due tomorrow. You can stream "Wildfire" below.

Von Alexander | Photo credit: @byawillmke
Von Alexander - "Wildfire"

First impressions

Von Alexander already had our interest piqued for his upcoming album "I Can't Die" with his sumptuous single "Solange" and its artful music video. "Wildfire," produced by Milwaukee's Main.Key and SpiceGod, runs with a similarly romantic vibe, with a smooth chorus fit for crossover pop playlists. The pop trappings don't distract from Von Alexander's prose, though -- his rhymes remain as understated and precise as ever.

Artists' statement

The lyrics to this project can be described as confident, bold, fun, motivational and optimistic. The writing for this album comes from a place of outlook and therapy. Understanding where you are, realizing it is temporary, and writing the words that are going to help you move forward in all aspects.