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A huge new music venue complex is coming to Milwaukee's lakefront

There has been a lot of talk about Milwaukee's need for more music venues. It looks like those prayers have been answered. Today, Frank Productions Concerts (FPC) announced a new two-venue complex that will be built near Milwaukee's Lakefront adjacent to Summerfest grounds.

The complex is scheduled to open after Summerfest in 2023.

Construction on the complex will begin in 2022 and the venues will have a capacity of up to 800 and 4000. The complex will be open year round and host of a variety of concerts and shows.

According to the press release, the project will be developed and owned by Marquee Ventures, LLC, a third-party development company, and leased to and operated by FPC Live. The proposed site is owned by Milwaukee World Festival, Inc., and will be leased to Marquee Ventures pursuant to a long-term ground lease. The proposed location will further crystalize the Third Ward as a live music and entertainment hub for the region.

From the press release:

“Having venues of this caliber will make Milwaukee a must-play destination for all artists both at the developing level and those on the verge of playing arenas, amphitheaters, and stadiums,” said Charlie Goldstone, one of the Presidents of FPC Live. “We are excited to add these rooms to the city, connecting more artists to more fans in Milwaukee.”

FPC Live and Milwaukee World Festival, Inc. already enjoy a successful and growing relationship focused on bringing world-class entertainment to the newly renovated American Family Insurance Amphitheater and BMO Harris Pavilion throughout the summer, both before and after Summerfest.

“We are thrilled to extend our partnership with FPC Live to increase access to live entertainment year round,” said Don Smiley, President & CEO of Milwaukee World Festival, Inc. “Music fans are familiar with visiting the lakefront to see their favorite artists; these new venues will extend that experience.”

These new state of the art venues will provide first-class experiences and amenities for both patrons and touring artists that will be unmatched by any other venue of their size in the Midwest. As this project is publicly rolled-out, FPC Live is excited to directly engage with neighbors and other stakeholders in a dialogue about the vision and values of this development. Construction is slated to begin in early 2022 with the rooms projected to open after Summerfest 2023, pending necessary approvals.

Director of Digital | Radio Milwaukee