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Vivarium loads up on local with Scam Likely, Social Cig shows

Scam Likely (left) and Social Cig will headline Vivarium at separate shows this April.
Pabst Theater Group
Scam Likely (left) and Social Cig will headline Vivarium at separate shows this April.

The Back Room was always a place for Milwaukee music fans to find a nice mix of touring and local artists. Based on its first wave of bookings, Vivarium — Pabst Theater Group’s new East Side venue — will continue that tradition.

The latest evidence came Monday, when PTG announced two separate shows heavy on Milwaukee talent. Scam Likely is up first April 13 with openers Gramma and Clementine, followed by Social Cig on April 27 at the top of a lineup that includes Motel Breakfast, Duwayne & Micah Emrich, and Well + Good.

The show April 13 will double as the live debut of Scam Likely’s second album, Yolk, which will get its release the day before. Milwaukee’s very own “indie punk thunderstorm” has been quite productive of late, having put out Getting Worse just last January. According to the band, their sophomore LP “explores — vulnerably and publicly — failure, wasted weekends and washing your hands of all that binds.”

As the creative force behind Social Cig, Parker Schultz isn’t exactly slacking off either, with EP In the Pocket coming out last December. Tickets for the all-local show headlined by Social Cig go on sale at noon this Wednesday, Feb. 7, online and at the Pabst/Riverside box offices. Tickets for the Scam Likely album-release celebration are on sale right now.

Director of Digital Content | Radio Milwaukee