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Milwaukee’s music-festival field grows by one with Phase Fest

Social House Entertainment

Franklin Field is fast becoming a regular destination for blowout music events. The Tacos and Tequila Festival got things rolling and — after a somewhat-rocky first year — will return to dish out more hip-hop nostalgia (and tacos and tequila) Saturday, June 22. But the weekend won’t stop there, as the inaugural Not Just a “Phase” Fest brings a pop-punk celebration to Franklin the following day, June 23.

Social House Entertainment and ROC Ventures announced the new event as “an unforgettable music journey back to the golden days of the ’90s and 2000s emo scene.”

That raises the age-old question of where (and whether) the worlds of pop-punk and emo meet, which is much too big to address here. Instead, we’ll just look at the confirmed lineup coming to Franklin Field:

  • The Used (headlining)
  • Story of the Year
  • 3OH!3
  • The Red Jumpsuit Apparatus

In the release, organizers noted that more acts will be announced. But, based on the bands coming so far, this definitely falls more in the “emo” category. So I guess that’s settled for now. Also settled are the additional enticements you’ll find at the festival, including craft food and retail vendors; cocktail, beer and wine bars; a throwback video-game lounge; and art installations / photo opps.

Phase Fest made its debut in Kansas City last year with The All-American Rejects bringing the pop-punk portion to a lineup that also featured Dashboard Confessional and Plain White T’s, as well as Story of The Year and The Red Jumpsuit Apparatus.

The festival is a 21-and-over affair, and tickets are available now if you’re of age. For more information, visit the Milwaukee flavor of Phase Fest’s website.