Third Space thinks bigger with new location in Menomonee Falls
Third Space Brewing has taken a measured approach to growth in its seven years. Its home on St. Paul Avenue carved out as much room as it could for the regulars and visitors who showed up for events like IPA Fest. The Elm Grove Beer Garden kept adding amenities while still being limited by Wisconsin’s winters.
Eventually, Andy Gehl and Kevin Wright came to the decision that Third Space Brewing needed … well, a third space.
By next summer, the beverage maker will have one in the form of a 5,000-square-foot location in Menomonee Falls. Plans for the Third Space Innovation Brewhouse were announced today, with the goal of opening in June of 2024 as part of a development on the corner of Good Hope Road and Appleton Avenue.
“Our current tap room has become well known as the place to be for big events like Wisconsin IPA Fest and Ice Bear Fest, and we have cultivated a great group of regulars who have made our tap room their own ‘third space,’” Gehl said in a release. “However, we have always been more of a ‘destination brewery’ at our main location.
“Opening a second location in the heart of where so many people live and work offers a great opportunity for a much larger group of people to connect with the Third Space Brewing brand while continuing to be the go to spot at the Milwaukee tap room for private parties, creative events or a fresh Happy Place directly from the source."
That’s not to say there won’t be plenty of room in the new location for the beers Third Space’s fans have come to enjoy. A 112-seat indoor taproom and covered outdoor patio will make sure of that, with the added benefit of full food service from the on-site kitchen. Then there’s the 10-barrel brewery that’ll allow brewmaster Kevin Write to “delve into more innovative beer styles than our current equipment and facility allow,” Wright pointed out in the release.
Milwaukee firm Three Sixty will help design the taproom, which along with the restaurant will be the focus of the project’s first phase. The brewing capabilities will come later as Third Space seeks to expand its offerings that currently place it among the largest craft beer brands in Wisconsin.