It’s always fun to visit the ballpark when your team is good. That’s been a descriptor for the Milwaukee Brewers over the vast majority of the past two decades, and for that we should thank the ghost of Jeffrey Hammonds. But getting stuff when you walk through the gates at American Family Field is pretty cool, too, and on Tuesday the Brewers shared their promotional plans for 2025.
The traditional source of excitement for fans is the giveaways, although recent years have seen that category get creatively expansive. The upcoming season is no exception, with my personal favorite being the oh-so-Wisconsin cribbage board slated for May 17.
The Brewers have also decided to put a new spin on something they’ve done in years past and schedule what they’re calling Wisconsin Artists Series T-Shirt Tuesdays. On four different Tuesdays during the season, the first 10,000 fans will receive a shirt designed by a local artist. The creative roster includes Unfinished Legacy and Whitney Nettles from Milwaukee, Lost Files Clothing from Racine and Emily Balsley from Madison.
The full giveaway schedule is below, all of which will be provided to the first 25,000 ticketed fans except when noted.
Brewers giveaways for 2025
- Saturday, April 5 – Brewers long-sleeve hoodie, courtesy of Quartz
- Monday, April 14 – Wisconsin Artist Series 414 T-Shirt Tuesday, courtesy of Hupy and Abraham (first 10,000 fans)
- Saturday, April 19 – Brewers replica football jersey, courtesy of American Family Insurance
- Saturday, May 17 – Famous Racing Sausages cribbage board, courtesy of 620 WTMJ
- Saturday, June 7 – Jackson Chourio replica jersey, courtesy of Chevrolet
- Tuesday, June 10 – Wisconsin Artist Series T-Shirt Tuesday, courtesy of Hupy and Abraham (first 10,000 fans)
- Sunday, June 15 – Barrelman cooler, courtesy of Leinenkugel’s (first 10,000 fans age 21+)
- Saturday, June 28 – Pat Murphy bobblehead, courtesy of Toyota
- Tuesday, July 8 – Wisconsin Artist Series T-Shirt Tuesday, courtesy of Hupy and Abraham (first 10,000 fans)
- Saturday, July 12 – Brewers 90s replica jersey
- Saturday, July 26 – Brice Turang bobblehead, courtesy of Wintrust Financial Corporation
- Sunday, July 27 – Topps Cards
- Saturday, Aug. 9 – Christian Yelich bobblehead, courtesy of American Family Insurance
- Tuesday, Aug. 12 – Wisconsin Artist Series T-Shirt Tuesday, courtesy of Hupy and Abraham (first 10,000 fans)
- Saturday, Aug. 23 – Brewers umbrella
- Saturday, Sept. 13 – Brewers crewneck sweatshirt, courtesy of UScellular®
- Saturday, Sept. 27 – Brewers tumbler (first 30,000 ticketed fans), courtesy of Kwik Trip
A newer wrinkle to the annual promotional rollout are the theme nights, which typically lean into some form of outside intellectual property and baseball-ify it. The Brewers will bring back a couple of the more popular ones — Star Wars and Sesame Street included — while sprinkling in a few newbies
Brewers 2025 theme nights
- Thursday, April 3 – Hockey Night, presented by the Milwaukee Admirals (hockey-style sweatshirt)
- Friday, April 18 – Peanuts Night (Franklin bobblehead)
- Friday, May 16 – Star Wars Night, presented by ESPN Milwaukee (Jedi Jackson bobblehead)
- Saturday, June 14 – Tropical Day, presented by UW Credit Union (Brewers-branded straw hat)
- Friday, July 25 – To be announced
- Sunday, August 10 – Sesame Street Day (Big Bird bobblehead)
- Wednesday, Sept. 3 – Bark at the Park, presented by Fleet Farm (portable pet water bowl)
- Thursday, Sept. 18 – College Night, presented by Northwestern Mutual (student ticket with $15 concessions credit)
- Friday, Sept. 26 – Harry Potter Night (beanie)
Tickets for the theme nights are on sale now, and the giveaway dates will be available when all individual tickets go on sale at 9 a.m. next Friday, Feb. 14. The team also plans on holding Community Nights throughout the season, as well as a Celebration of Life to honor Bob Uecker. More information on both will come at a later date.