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Museum Days return to the Milwaukee area Jan. 22 through Feb. 1

Visit Milwaukee

The bevy of museums scattered throughout southeastern Wisconsin contain a variety of cultural treasures, from fiber arts to architecture and bikes to bobbleheads. You may have stepped inside the ones that speak to your particular interests, but if you’ve ever thought about exploring a bit more, the annual Museum Days from Visit Milwaukee are the ideal time.

The primary benefit of the 10-day celebration, which this year runs from Jan. 22 through Feb. 1, are the discounts. Twenty-five different participating locations around the area will offer admission discounts ranging from 15% to 100%, with opportunities as far south as the Racine Art Museum and as far north as the John Michael Kohler Arts Center & Art Preserve.

“Museum Days is one of the best opportunities of the year to explore Milwaukee’s cultural institutions at a great value,” Visit Milwaukee chief marketing officer Josh Albrecht said in a release. “Whether you’re planning a weekend getaway or looking for a new family tradition, Museum Days makes it easy to experience everything that makes Milwaukee such an inspiring place to visit.”

You can find the full list of discounts below and more information on Museum Days 2026, including an interactive map of participating locations, on the Visit Milwaukee website.


Museum Days 2026 discounts

25% off admission

20% off admission

15% off admission

Free admission

Director of Digital Content | Radio Milwaukee