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In the 88Nine studio with Max Frost

After playing a few rounds of Mario Kart in our green room, indie-soul crooner Max Frost took to the Radio Milwaukee stage for a special studio session last week. Although busy from touring with Fitz and the Tantrums, and despite the fact that he wasn’t playing a local show, Max Frost decided to make a pit stop in Milwaukee and delighted us with a mostly-acoustic run-through of three songs off his debut EP Low High Low.

Max Frost is turning heads in the music world for blending electronic elements with old-fashioned grooves. So, when Frost stepped onto the stage with only an acoustic guitar in hand and a surprising absence of electronic equipment, I wondered what would ensue. Turns out, the warm rhythms and loose, funky vibe of Frost’s tunes carried over almost magically with simple percussion and restrained guitars. In the chilled-out, stripped-down arrangements, the main feature of his performance became his stunning raw vocal talent. The soulful smoothness of his voice charged the dream-like “Die Young” and the outrageously catchy “White Lies.” As the set progressed, the songs picked up more and more speed. The session culminated in the high-energy “Be Who You Want To Be,” in which Frost broke into a euphorically bouncy electric guitar riff while simultaneously clutching his acoustic guitar. The double-guitar finale prompted dropped jaws and wild cheers from the audience, a perfect way to end a standout session.

Max Frost’s contribution to the category of modern soul music stands out as being timeless yet progressive, a perfect blend of old foundations and new components. It’s the give-and-take that we crave as music listeners, and needless to say, I can’t wait to see what his musical future holds. Check out our video below of Max Frost performing “White Lies” during the session, and click here for more studio session videos!

Max Frost "White Lies" from 88Nine RadioMilwaukee on Vimeo.

Director of Digital | Radio Milwaukee