The 59th annual Wonderful World of Weddings, Wisconsin’s longest-running and most celebrated bridal show, will be held Sat., Jan. 30 – Sun., Jan. 31, 2027, in Hall C of the Exposition Center at Wisconsin State Fair Park in West Allis, Wis.

PREMIER BRIDE returns as presenting sponsor of the show, which will feature more than 100 exhibitors showcasing everything couples need to plan their wedding. From the latest in bridal gowns, bridesmaids’ dresses and men’s formalwear to catering, cakes and desserts, custom invitations, entertainment, photography and videography, floral design, reception venues, honeymoon destinations and more, attendees will find inspiration for every detail of their big day.

Wedding show attendees can…

· Sample gourmet bites with micro-tastings from local caterers, restaurants and bakeries, including Kegel’s Inn Biergarten & Tasting Patio.

· Enjoy live entertainment ranging from pop music DJs and string quartets to harpists and brass quintets.

· Discover floral inspiration, admiring the beauty and fragrance of wedding bouquets and centerpieces.

· Explore wedding photography and videography to find creative ways to capture the memories of their special day.

· Dream up the perfect honeymoon with travel planning ideas and destination inspiration.

· Find even more wedding inspiration and connect with professionals who can help bring their vision to life.

Choreographed fashion shows at 11:30 a.m. and 1:30 p.m. daily, featuring professional dancers and models, will include apparel for brides and bridesmaids, mothers of the wedding couple, grooms and groomsmen, flower girls, mini brides, and ring bearers, plus trends in clothing accessories. For the fashion shows…

· Savvy Bride & Tuxedo and Rare Bridal Bar will provide bridal and special-occasion gowns.

· DuBois Formalwear will showcase timeless traditions and trends in men’s fashion.

· Melissa Ann Artistry + Company will provide hair and makeup services to fashion show models and dancers.

· Kelly Kohl Co. will produce the daily fashion shows.

· Spin City Events and Production will furnish lighting and audio-visual.

Guests will receive a complimentary “bridal bag” from PREMIER BRIDE and Ambrosia Events, including a copy of the Winter-Spring 2027 issue of Premier Bride, Greater Milwaukee’s guide to the perfect wedding. Attendees will also be able to register to win a five-night honeymoon getaway, complete with airfare, courtesy of First Choice Travel and Cruise, Apple Vacations and RIU Hotels & Resorts.

“The Wonderful World of Weddings brings together an exceptional collection of wedding professionals to help couples turn their vision of the perfect day into reality,” said Amanda Falk, Show Director. “From the latest trends to timeless traditions, attendees will find inspiration, products, and services to make their celebration uniquely their own. As Wisconsin’s longest-running bridal show, we are proud of our longstanding reputation and remain committed to delivering an inspiring and memorable experience for couples year after year.”

Hours are 10 a.m. – 4 p.m. on Saturday, January 30, and 10 a.m. – 3 p.m. on Sunday, January 31. Advance tickets are available at https://www.wisconsinweddingshow.com/tickets/ – $14 each for ages 13 to 64 and $7 for those 65 and older. Admission at the gate is $16, with children aged 12 and under and all military personnel with a military ID card admitted at no charge.

For more information on the 2027 Wonderful World of Weddings, visit https://www.wisconsinweddingshow.com/ or call 262-367-5500.