The countdown is on! The RIDE Home takes over Labor Day Weekend, Sept. 3–6.
The Harley-Davidson Museum invites riders, families, Milwaukee locals and visitors to come together for four days of free live music, moto-inspired entertainment, food and drinks from MOTOR® Bar & Restaurant, the Big Unit Poker Run and more.
Whether you're riding in from across the country or coming from across town, make Milwaukee your destination for the last big ride of summer.
From the Museum campus to six participating H-D® dealers throughout the area, The RIDE Home brings events and experiences across the city all weekend long.
Explore the full lineup below and start planning your weekend.
ADMISSION: Free outdoor event. Museum admission sold separately.
Thursday, September 3 (10am-9pm)
H-D Museum: 10 AM–5 PM
MOTOR® Restaurant: 11 AM–9 PM
H-D® New Product Showroom: 12–8 PM
The Skin Museum Tattoos: 12–8 PM
Urias Family Globe of Death: 2–8 PM
Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider
H.O.G.® / Membership & Loyalty Labor Day Ride Challenge
Let’s Ride Challenge: Registration & Validation
Free Live Music:
• Hippies & Cowboys (5–7 PM)
• Lita Ford (7:30–9 PM)
Friday, September 4 (10am-9pm)
H-D Museum: 10 AM–5 PM
MOTOR® Restaurant: 11 AM–9 PM
Michelin Ride Ready Challenge: 11 AM–4 PM
H-D® New Product Showroom: 12–8 PM
The Skin Museum Tattoos: 12–8 PM
Stories in the Vault: 1:30–2:30 PM
Urias Family Globe of Death: 2–8 PM
Behind the Lens: Allan Tannenbaum: 4–5 PM
Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider
H.O.G.® / Membership & Loyalty Labor Day Ride Challenge
Let’s Ride Challenge: Registration & Validation
Live Music & Main Stage:
• Hippies & Cowboys | 5–6:30 PM
• Honoring Tim Duffy & First Responders | 7–7:30 PM
• Colt Ford | 7:30–9 PM
Saturday, September 5 (10am-9pm)
Harley-Davidson Museum: 10 AM–5 PM
Exhibits in Action: Wallace Van Sandt: 10 AM–4 PM
MOTOR® Restaurant: 11 AM–9 PM
V-Twin Visionary Ride-In Bike Show: 11 AM–4 PM
Division BMX Stunt Show: 11 AM–7 PM
H-D® New Product Showroom: 12–8 PM
The Skin Museum Tattoos: 12–8 PM
Urias Family Globe of Death: 12:30–6:30 PM
Stories in the Vault: 1:30–2:30 PM
MOTOR® Pig Roast: 4:30–6:30 PM
Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider\
H.O.G.® / Membership & Loyalty Labor Day Ride Challenge
Let’s Ride Challenge: Registration & Validation
Free Live Music:
• Road Crew | 12–2 PM
• 33 RPM | 2:30–4:30 PM
• Hippies & Cowboys | 5–6:30 PM
• Noise Pollution | 7:30–9 PM
Sunday, September 6 (10am-5pm)
Big Unit Poker Run Ride Staging: 8–11 AM
MOTOR® Outdoor Breakfast: 8–11 AM
Urias Family Globe of Death: 9:30 AM–3:30 PM
Harley-Davidson Museum: 10 AM–5 PM
H-D® New Product Showroom: 10 AM–5 PM
The Skin Museum Tattoos: 10 AM–5 PM
MOTOR® Restaurant: 11 AM–5 PM
Division BMX Stunt Show: 12–4 PM
Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider
H.O.G.® / Membership & Loyalty Labor Day Ride Challenge: 10 AM–5 PM
Let’s Ride Challenge: Registration & Validation
Free Live Music:
• Tlalok Rodriguez | 12–3 PM
POWERED BY: Rockford Fosgate, Twisted Tea, Michelin, H-D Insurance and additional partners to be announced.