Every morning throughout Summerfest 2024, we’ll deliver a guide that covers the day’s entertainment and how you can get in the gate free of charge. This is where you’ll find info about the AmFam Amp headliners, eclectic picks from our knowledgeable staff and the music lineup for the day (see the full 2024 Summerfest lineup here).
Today at the AmFam Amp (and staff pick #1)
Tyler Childers, S.G. Goodman, Adeem the Artist, 7:30 p.m.
This Kentucky native is giving country a new sound. Childers uses traditional instrumentation and non-traditional lyrics to create a folksy alternative feel, even while tying in the classic religious themes and love songs of old country. His second album, Purgatory, boosted him into the spotlight back in 2017, his following albums have kept him there, and his song “All Your’n” was heard across social media and remains one of his most popular.
Childers has a unique way of capturing the experiences of everyday life, which is what brings his kind of country into a new era. This redhead will certainly put in a memorable performance thanks to his emotional vocals, and I can’t wait to hear the crowd singing along.
— Amelie Lichte
Radio Milwaukee staff pick #2
Hippo Campus @ Generac Power Stage, 9:30 p.m.
Let's be honest, you probably don't need another reason to see Hippo Campus perform live at Summerfest this weekend ... but I'll do my darndest to give you one.
One of NPR Music's favorite new artists of 2017, the indie rockers from neighboring Saint Paul recently released two new singles (“Everything At Once,” “Tooth Fairy”) and returned to the live stage after a year-long hiatus. After a gig at Red Rocks back in May was canceled due to high winds, reviewers raved about recent performances at Governors Ball in NYC and Good Moon in North Carolina. The boys are refreshed, rejuvenated and are approaching the summer "as a flip of the switch for the next chapter."
One thing's for sure, I can't wait to take in the "Wisconsin pines, collaborating with the day glow vibes" as I catch them at an intimate Studio Milwaukee Session on Friday afternoon at The Cooperage and again later that night when they headline the Generac Power Stage at Summerfest.
— Arya Ahmadi
How to get in free today
Show Your College Pride Day with OnMilwaukee and CW18/MY24Noon to 3 p.m.
All patrons wearing a shirt or hat representing a participating college or university, or students presenting a valid High School ID, will receive one free admission ticket. Tickets are only valid for the day and time of the promotion. Stop by the Mid Gate Promotions Booth to receive your ticket, then head over to your school’s booth to say hello and show your support.
Only shirts or hats from the following colleges or universities will be accepted: Herzing University, Marquette University, Milwaukee Area Technical College, University of Wisconsin-Milwaukee, University of Wisconsin-Parkside and University of Wisconsin-Whitewater.
All High School students who begin their FAFSA before July 6 will receive a code redeemable for a FREE General Admission Summerfest Ticket, brought to you by Milwaukee Education Partnership. For more information on how to request your ticket code, visit Mepwisc.org.
Summerfest schedule for Friday, June 28
American Family Insurance Amphitheater
- 7:30 p.m. — Tyler Childers, S.G. Goodman, Adeem the Artist
AmFam House
- 4 p.m. — Jessie Murph
- 2 p.m. — Briston Maroney
BMO Pavilion
- 9:30 p.m. — REO Speedwagon
- 7:30 p.m. — Chronic Edge
- 5:30 p.m. — Substitute: Tales From The Who
- 3:30 p.m. — Rok Brigade
- 1:30 p.m. — Failure to Launch
Miller Lite Oasis
- 10:15 p.m. — ISOxo
- 8:30 p.m. — Whethan
- 6:30 p.m. — Wavedash
- 4:30 p.m. — 33 Below
- 2:45 p.m. — In the Know
- 1 p.m. — The Noize
UScellular Connection Stage
- 10 p.m. — Jessie Murph
- 8:15 p.m. — Matt Hansen
- 6:30 p.m. — Maryjo
- 4:15 p.m. — Sadie Jean
- 2:30 p.m. — Foo Foo Dolls
- 12:45 p.m. — Lovin Kind
Generac Power Stage
- 9:30 p.m. — Hippo Campus
- 7:45 p.m. — flipturn
- 6 p.m. — Briston Maroney
- 4 p.m. — Mo Lowda & The Humble
- 2 p.m. — The Thing
- Noon — YaYa Biggs
Briggs & Stratton Big Backyard
- 10:45 p.m. — Charles Wesley Godwin
- 9:15 p.m. — Brent Chapman
- 7:30 p.m. — Brent Cobb
- 5:45 p.m. — Nolan Taylor
- 4 p.m. — Todd Cameron
- 2 p.m. — Hell on Heels
- Noon — Superfly
Uline Warehouse
- 9:30 p.m. — The All-American Rejects
- 7:30 p.m. — Metric
- 5:30 p.m. — The Simon Sez Show
- 3:30 p.m. — Tommy DeCarlo of Boston
- 1:45 p.m. — Detour
- Noon — Breaking Cadence
Aurora Pavilion
- 9 p.m. — DJ Shawna
- 7 p.m. — Hyo
- 5:45 p.m. — Axer
- 3:15 p.m. — Milwaukee Remembers
- 12:15 p.m. — Rockonsin