Since the National Independent Venue Association (NIVA) began writing its story, Milwaukee has played an important role. With a legacy of vibrant, grassroots venues and a tight-knit creative community, the city's independent stage network not only shapes local identity, but also serves as a blueprint for national advocacy.
The wheels have long been in motion for Milwaukee to host NIVA's 2025 conference, which is more than a gathering. It’s representative of NIVA's commitment to spotlight dynamic independent venues in cities like Milwaukee, deepen connections among industry stakeholders and propel the long-term health of grassroots live entertainment.
With the conference set to begin June 23, I sat down with NIVA executive director Stephen Parker to talk about Milwaukee's connection to the organization and why NIVA’s presence matters: to empower venues with the policy support, industry resources and meaningful connectivity they need to sustain themselves and succeed as businesses.
NIVA Conference 2025 in Milwaukee
Dates: June 23–25 (with an opening party June 22)
Venues & events: Educational panels, live showcases, networking events and exclusive member happenings in the city's many iconic spaces, including the Miller High Life Theatre, Pabst Theater Group venues, The Rave/Eagles Ballroom, Cactus Club, Falcon Bowl and more.
Schedule and info: https://www.nivassoc.org/conference
