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The Brewers unveil new scoreboards as part of stadium upgrades

Milwaukee Brewers

The Milwaukee Brewers rarely go a season without introducing enhancements to American Family Field. Some are more noticeable than others, although the ones they unveiled Monday morning will be pretty hard to miss.

Clocking in at a grand total of more than 15,000 square feet, the new digital signage system at the stadium includes two massive display boards in center and right field. The one in the middle more than doubles the size of its predecessor and at 12,096 square feet (168’ wide by 72’ high) is one of the biggest in Major League Baseball.

Its partner in right field is nothing to sneeze at, either, spanning 2,880 square feet (72’ wide by 40’ high) above the Johnsonville Party Deck and Vizzy Loft. Both of the outfield installments utilize 8mm LED display boards and, as Brewers president Rick Schlesinger said in a press release, “will offer greater visibility from all areas of American Family Field, significantly better picture quality and facilitate enhanced in-game content.”

Scott Paulus
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Milwaukee Brewers

The more subtle elements of the display system includes a series of more ribbon-esque 4mm LED installments: one behind home plate, two each down the first- and third-base lines, and one on each dugout lip.

The whole package is a partnership between the Brewers and New York-based ANC, whose president and CEO Jerry Cifarelli Jr. called the project “the first such MLB assignment we have announced as the new ANC.” To watch that project come together, check out the time-lapse video below.

Brewers scoreboard time lapse.mp4