Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
The Fall Drive is on! See the new gear and become a member.

Badger Band star signs first sponsorship deal with Kwik Trip

Wisconsin Marching Band mellophone player Will Hazeltine received an NIL deal from Kwik Trip.
Wisconsin Marching Band mellophone player Will Hazeltine received an NIL deal from Kwik Trip.

Kwik Trip has rewarded a Wisconsin Badger who shows up and performs every Saturday at Camp Randall.

No, it's not a Badgers football player or even a member of the cheer squad. 21-year-old Will Hazeltine, a mellophone player in the UW Marching Band, landed the first college sponsorship deal in Kwik Trip history for his devotion to the gas station brand.

According to a release, Hazeltine loves “everything Kwik Trip" and drinks two to three cups of Karuba Gold coffee per day. He even has a spreadsheet ranking his favorite flavors.

The geological engineering major from Edgerton received the deal through NCAA's name, image, and likeness policy (NIL), which allows student-athletes to be compensated. Apparently Hazeltine made Kwik Trip a convincing argument that marching band qualifies as a sport, and thus a deal was struck. Hazeltine showed off his first batch of merch on TikTok.

In light of the new partnership, Kwik Trip has opened an NIL inquiry form for prospective student-athletes (or band members).

88Nine Social Media Manager | Radio Milwaukee