In addition to the food hall, engineering firm Graef will relocate its headquarters to the third floor of the mall, formerly the food court of the Shops of Grand Avenue. According to the Business Journal, the new headquarters will bring 170 jobs to The Avenue and occupy 35,000 square feet of space.
During the press conference, they announced the first round of food vendors to locate to the food hall named 3rd Street Market includes Stone Creek Coffee, Milk Can (a startup concept by Milwaukee chef Kurt Fogle and the team behind Muskego’s Bass Bay Brewhouse), Funky Fresh Spring Rolls, Donut Monster, Char'd and Waterford Wine & Spirits.
For the last few years, Shops of Grand Avenue has been on life support and there have been stories about the Mall’s impending demise. But today, during a press conference, it was announced the mall will transform into a multi-use facility called ‘The Avenue‘ that will include a new food hall with more than 20 vendors, new apartments and office space.