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Ginger Root's 'Nisemono' is the personal soundtrack we all need

Ginger Root

Every Monday, “Add of the Week” unveils all the new songs going into the 88Nine on-air playlist, with one hand-picked selection put in the spotlight by a member of our music team.

Ginger Root is the moniker for Cameron Lew, singer/songwriter/multi-instrumentalist/producer from Huntington Beach, Calif. I honestly fell in love with his song, “Nisemono,” at first listen. The funky drum beats and joyous keyboards in the first 30 seconds transport me to a dreamy state where I imagine I’m the star of my own movie.

So picture this: Maybe you step into an empty elevator, the doors slowly close, and BAM … the track begins. You are now dancing, and no one is watching, pulling out all your best moves until the elevator doors open. You exhale, smile deeply and walk on to your next destination. This song is the soundtrack for that.

Fun fact: “Nisemono” means fake or fraud. The whole EP touches on imposter syndrome and not feeling like yourself, which is a huge juxtaposition considering the music just makes me want to let loose and feel joy. I love this track, but let me know what you think!

Recommended if you like: Tory y Moi, walking-but-also-kinda-dancing, Ice Cream

This week’s other adds

  • "La La," SHIRAN
  • "Life Goes On," Ezra Collective (feat. Sampa the Great)
  • "Weak For Your Love," Thee Sacred Souls

88Nine Program Director | Radio Milwaukee