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Milwaukee-made virtual reality film, 'Ashe '68' is going to the 2018 Sundance Film Festival

ashe '68, virtual reality. arthur ashe

As of yesterday, the Milwaukee feature, 'Give Me Liberty' will not be the only local film that will screen at next year's Sundance Festival. The Milwaukee-made virtual reality film about Arthur Ashe, "Ashe '68' Virtual Reality Experience" will be as part of Sundance's New Frontier series.

New Frontier highlights cutting-edge independent and experimental media using mediums like VR (virtual reality), AR (augmented reality), MR (mixed reality) and artificial intelligence. "Ashe 68" will be part of the VR Cinema programming.




Created by Milwaukee's Custom Reality Studios and directed by Brad Lichtenstein, "Ashe 68' Virtual Reality Experience" brings viewers into the intimate moments right before Arthur Ashe’s historic 1968 US Open win, weaving together 360 degree video re-creations, archival material and evocative, never-before-seen 360 degree stop-motion sand animation to tell the story.  "Ashe '68" was first previewed at this year's U.S. Open. Later, Sports Illustrated hosted the short film on their site.

Also check out our story on Milwaukee's Custom Reality Studios featuring one of the collaborators on "Ashe '68," Maddy Power. You can view the  short film below in 360, but we recommend you try it with a virtual reality headset.

Director of Digital | Radio Milwaukee