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The lineup is set. See what's next for 88Nine's State of Sound.

This Riverwest landmark is for sale. And, no, it does not smell like fish.

On the corner of Locust and Humboldt, generations of Milwaukeeans have read the hand-painted sign: "Ma Baensch Ocean Caught Herring." The building that sports those words is as close to a Riverwest landmark as you can get and owes its existence to a woman-founded business dating back to 1914.

On this week's "Urban Spelunking" podcast, OnMilwaukee's Bobby Tanzilo and I discuss the iconic Milwaukee food item — pickled herring — and trace how it arrived in Milwaukee, as well as who opened the business (spoiler: It was "Ma" Baensch, herself).

We also discuss the sale of the building, next steps for the business and details from his recent tour of the site (another spoiler: the company, and the herring, are still going strong). Plus, we answer the most pressing question Bobby got from OnMilwaukee readers: Does the building still smell like fish?

Director of Digital Content | Radio Milwaukee