I never heard of LaCroix until I moved to Milwaukee. Now I see it everywhere, and I know a lot of people who swear by it. Apparently, this includes a rapper by the name of Big Dipper, who released a video for a song called “LaCroix Boi.”
In the video, Big Dipper professes his love (via autotune) for the sparkling beverage, especially for the Pamplemousse flavor. If you need a laugh, watch the video for “LaCroix Boi” below. If you love the song, you can grab it on iTunes.